Internet is now full of websites. People look for information either for business or personal use and they want quick results to make their informed decision.

Motivation centres around finding useful data, resources and people have a clear intention to buy or sell something: a service, product or many of the searchers just try to kill their time online.

Facebook for instance is deemed a big markethall for online advertisers. The biggest social website on the Internet competes the big search engine gigant – Google.